Prithvi Fine Art and Cultural Centre

About Us

Prithvi Fine Art and Cultural Centre is a non – profit organization constituted to keep the cultural and social heritage of our country alive. It is a charitable society, registered under Societies Registration Act of 1860 (Registered under Societies Registration Act XXI of 1860 No. S/74/2011) with its head office at 124, Hans Bhawan 1, Bahadur Shah Zafar Marg, New Delhi-110002. Exemption was formerly granted to the Centre u/s 80 G of Income Tax Act, 1961 by the Director of Income Tax, (Exemptions) Delhi vide letter no. DIT(E)/80G/2011-2012/P-1502/344 dated 02.06.2011. Renewal of registration is granted to Prithvi fine art and Cultural Centre under Section 12A Income Tax Act, 1961, Unique Registration Number: AABAP4839QE20100, dated 16/02/2022, for A/Y 2022-23 to A/Y 2026-27. Exemption is granted under section 80G of Income Tax Act, 1961, Unique Registration Number: AABAP4839QF20108, dated 23/02/2022, for A/Y 2022-23 to A/Y 2026-27.

Society is also registered on Darpan Portal of Niti Aayog, Government of India.

The society is also approved for CSR grants by the Ministry Of Corporate Affairs.

The Society was envisioned and founded by a team whose experiences of traditional knowledge, education, and artistic sciences deeply influenced Prithvi’s vision. The Society’s vision and efforts are in response to the degrading cultural and social heritage of the country. This Society aims at providing education in fine arts, and studio arts as well as education in visual arts and design. It also works for the promotion of art and culture, fine arts, poetry and music. The Society targets at creating awareness and enhancement of cultural traditions of India in public through various art exhibitions, seminars and workshops. Along with this, the Society shall make films on fine arts and music. The prime concern of the Society is to work towards the betterment and restoration of the cultural and social heritage of the country by way of protecting and promoting various dying arts and lesser-known cults and practices.

Prithvi Fine Art and Cultural Centre in conjunction with the Claridges, Suraj Kund organized its first art exhibition “My Life, My Way!” which was held in April 2011. This show culminated from an art camp held amidst the sylvan surroundings of the historical Suraj Kund in the ultra-contemporary hotel The Claridges. The camp included 14 of India’s most well known and creative artists. They worked in tandem from March 26 to 27, 2011, to create works that amply reflect the wonderful energy of the camp. The art camp & the exhibition were sponsored by Power Grid Corporation of India.

Prithvi Fine Art and Cultural Centre organized its second art camp (June 2012) in Leh-Ladakh in collaboration with Jammu & Kashmir Lalit Kala Academy. The camp included 17 of India’s most well-known artists.

The society organised a solo exhibition of paintings of Sangeeta Gupta at ICCR, New Delhi. The show was inaugurated by the former President of India; Dr. A.P.J Abdul Kalam in August 2013 and was dedicated to Uttarakhand. The fund (Rs. 20 Lakhs) raised through sale proceeds of the paintings has been used for creating a Fine Art Education grant for the students of Uttarakhand in collaboration with the Department of Culture, Government of Uttarakhand.

Prithvi supports young talent and it has given art students a platform to pursue fine art education.

Prithvi has been regularly producing documentary films, it has produced 28 documentaries and more than 100 short poetry films so far which have received much adulation from the who’s who of fraternities.

It widened its umbrella and also ventured into book publishing since 2016.

Since 2018 July, Prithvi has created a resource centre with an exhibition gallery, creative spaces for book launches, readings and discussions, an artist residency to exchange cultures of the world.

Art exhibitions held at Prithvi Fine Art And Cultural Centre, Delhi.

Click on the links below to view the full description of the exhibitions.

Neel; The mysteries of blue

Half Sky

Journey Of Light

ROSHANI KA SAFAR (sixty one steps)

Empowered Women

PANDEMIC DAYS: Emerging stars

From nowhere to somewhere

Birth of a song

Let Light descend on earth

Shikhar par hai shoony

Reconstructing memories

Inner face of reality

Truth remains

Milestone 11

Festival in Collaboration with Alliance Francaise de Delhi, 2014.

The society in collaboration with Alliance Francaise de Delhi (French Institute of French Embassy in India) organized a Spring Festival from 28th March to 31st March 2014 which included an Art Exhibition with Music Show, a Poets Meet, Painting Workshop and a film festival.

The society had organised an art exhibition of the Greek Artists from 26th July to 1st August 2014 at Lalit Kala Akademi, New Delhi as part of a cultural exchange programme. Indian art was also represented in Thessaloniki, Greece, in EVM Museum.

The society has produced thirty documentary films

Highlights of first few films on Padmashri Keshav Malik

“Keshav Malik: A Look Back” was screened in 2012, by the Indian Council for Cultural Relations, New Delhi, Kiran Nadar Museum of Art, Sanskriti Kendra, Anandgram, New Delhi and at Kala Ghoda Art Festival, Mumbai 2013. The other two documentaries “Keshav Malik – Root, Branch, Bloom” and “Keshav Malik- The Truth of Art” were screened by India International Centre and by Indira Gandhi National Centre for the Arts, Delhi in 2013. This film was telecast by the TV channel DD Bharati three times in January 2014. The documentary “Maha Kumbh- Aastha ka Mahaparv”, was screened at Sanskriti Kendra, Anandgram, New Delhi. “Weaves of Time” was screened at India Habitat Centre, Delhi in December 2013.

The Vice-President of the society Padamshree Keshav Malik passed away on 11.06.2014 and as a homage to the legend, the documentary film “Keshav Malik – The Truth of Art” was screened at Lalit Kala Akademi and India International Centre and was telecast by Loksabha Television in June-July, 2014.

Keshav Malik: A look back, a documentary film (2012)

Keshav Malik: The truth of art, a documentary film (2013)

Keshav Malik: Root, branch bloom, a documentary film (2013)

MahaKumbh: Astha ka mahaparv, a documentary film (hindi) (2013)

Weaves of time, a documentary film (2013)

Greece: Continuum of consciousness, a documentary film (2015)

MahaKumbh Ujjain: Salila Ka MahaKavya, a documentary film (Hindi) (2020)

MahaKumbh Ujjain: An epic of the river (English) (2021)

Compassion: A film by Sangeeta Gupta (2021)

Kung fu nuns in mystic Ladakh, a documentary film (2013)

Ladakh Calling : A film by Sangeeta Gupta (2021)

Ladakh: Knowing the unknown (2021)

Ladakh: The awakened snow desert (2021)

Ladakh: The land of passes and gompas (2021)

Amritsar – Attari: The Last Village (2021)

Amritsar – Attari: Antim Gaon (2021)

Kashmir: Visual Diary of a Passionate Outsider Part 1 (2021)

Kashmir: Visual diary of a passionate outsider Part 2 (2021)

Kashmir: Visual diary of a passionate outsider Part 3 (2021)

India’s Pride | Republic Day | Beating Retreat Ceremony (2021)

My Trip To Oslo, Norway (2022)

My trip to Cypres (2022)

Chinese Tea Ceremony (2022)

Exploring Petra The Lost City (2022)

Madaba : Jordan’s Mosaic City (2022)

Amman : Jordan’s White Capital (2022)

A day in the life of The man of glass : Raja Azhar Idris (2022)

Go too far to find yourself (2022)

JERASH : Jordan’s Incredible Roman Ruins (2022)

Wadi Rum: Valley Of The Moon, Magical desert of Jordan (2022)

Egypt: Celebration of Life Eternal (2022)

Prithvi also is a publishing house and has published 17 books (2016 – 2022)

Ekam (2017), a book of her English poems with photographs of Dal Lake in different moods.

Song of Silence (2018), a collection of poems in English.

Beparwah Ruh (2018), a collection of Hindi poems.

Mussavir ka Khayal (2018), a book of her hand written poems and drawings.

Song of the Cosmos (2018), is her creative biography as an artist, poet and film maker.

Roshani Ka Safar (2019), a book of her hand written poems and paintings.

Lal Butti Ke Bachhe (2019), a collection of Hindi poems

Beej sirf Zamin Par Ugate Hain (2019), a collection of Hindi poems

Ek Khawab Aasama Hua Jata Hai (2019), a collection of Hindi poems.

Jammu: Shades of Time (2019), a book of Photographs with narrative about the scenic beauty and culture of Jammu.

Kashmir: Spirit of Solace (2019), a book of Photographs with narrative about the scenic beauty and culture of Kashmir.

Ends are beginnings (2021) a collection of poems in English.

Rise from your ashes (2021) a collection of poems in English.

Hymn to Trees (2021) a collection of poems in English.

In Dino (2021) a collection of poems in Hindi.

Nadi ko Naav mein bhar (2021) a collection of poems in Hindi.

Sparsh de Gulmohar (Dogri translation) (2017), translation of a collection of poems by Sangeeta Gupta

Beparwah Rooh (Urdu transcription) (2018), A collection of poems by Sangeeta Gupta.

Song of Silence (Mandarin translation by Yang Yujun) (2020), translation of a collection of poems by Sangeeta Gupta.

Weaves of Time (Mandarin translation by Yang Yujun) (2020), translation of a collection of poems by Sangeeta Gupta.

Song of Silence (bilingual version translated by Dr. Bharathi Srinivasan) (2022), a collection of poems in English and Tamil by Sangeeta Gupta.

Prithvi also hosted an online talk show live on youtube called Journey of a Poet and beyond, containing 38 episodes with various poets, influencers and artists.